THE AUDIENCE Barron's
Demographic Profiles
The Wall Street Journal
Offering you unmatched reach among senior-level decision makers who exert enormous influence over the brokering of high-end real estate transactions, including:
- 82% of all professional investors
- 55% of all those involved in corporate real estate acquisition and leasing
- 53% of all those involved in new site construction/expansion/relocation
- 69% of all corporate chairmen
- 51% of all corporate presidents, CEOs and COOs
- 52% of all corporate CFOs, Treasurers, Secretaries and Comptrollers
(Source: 2006-2007 Purchase Influence in American Business, Erdos & Morgan, 2007-2008 Worldwide Professional Investment Study, Erdos & Morgan)
In a 2007 Beta Research study conducted among developers/brokers and corporate real estate decision makers:
The Wall Street Journal ranks highest in readership of any measured publication among developers/brokers and is the most read publication among corporate real estate decision makers.
The Wall Street Journal is ranked the most effective publication in promoting a company’s brand/image by surveyed developers/brokers. The Journal is rated the most important and useful publication by corporate real estate decision-makers surveyed.
(Source: 2008 Commercial Real Estate Study, Beta Research Corporation)
Barron's readers have the investible assets to turn real estate developments into real estate realities.
Barron’s reaches 53% of the professional investment community. Please note: Barron’s ranks second ONLY to The Wall Street Journal for coverage … and higher than all other measured media.
(Source: 2007-2008 Worldwide Professional Investment Study, Erdos & Morgan)
According to the 2007 Survey of Barron’s Primary Readers (subscribes and newsstand purchasers)….
- 32.5% invest in real estate (net), specifically:
– Undeveloped land 17.8%
– Commercial real estate 12.5%
– Income-producing residential real estate 16.8%
- 34.3% invest in REITs
- 54.8% invest in foreign (non-U.S.) stock or ADRs
- 90.5% own main residence, average value $1,137,200
- 35.0% own seasonal/weekend residence(s), average value $1,020,400
- 19.6% own MORE THAN ONE seasonal residence